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QUICK CONTACT

Be:Fit London

Be:Fit London is the only Health and Fitness Festival for women in the UK

Be:Fit London is the only Health and Fitness Festival for women in the UK, dedicated to encouraging and inspiring women’s interest in their health and nutrition

It’s a high energy, inspiring event jam-packed with motivational talks, fitness sessions with London’s hottest studios, cooking experiences with favourite nutritionists, complimentary health checks and pampering treatments.

Strategy

Back in 2013 the attendance of the show which was originally known as the Vitality Show was declining and it was becoming difficult to attract new exhibitors. MWI was approached by The Telegraph Media Group to revitalise the show to increase foot fall and attract a younger audience. Our findings were that the event needed a brand overhaul to keep pace with the changing needs of modern women and their approach to health and wellbeing. And so, Be:Fit was born of the creative and marketing strategy employed by MWI.

First year results saw a three-fold increase in attendance and the completely revitalised event is now in its 3rd successful year.

“This was a fantastic project to work on from start to finish and we are immensely proud of the result that continues to work well for the brand. It was a bonus to also be recognised with the award for the best consumer show launch in 2014.”

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LOCATION
23 Bartholomew Square, London, EC1V 3QT

17th floor 10018, 589 8th Ave, New York, NY 10018
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WORKING HOURS
10.00am - 6.30pm GMT, Monday - Friday

9.00am - 5.30pm EST, Monday - Friday
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E-MAIL
info@mwiglobal.com
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PHONE
London +44 (0) 20 7253 8800

New York +1 (203) 702 0916