MWI proving patient recruitment doesn’t have to be a trial within the medical sector
Parexel Asthma campaign
MWI & Parexel partnership means smarter strategies to maximise patient enrolment & eligibility.
For over 30 years, PAREXEL has proven to be a trusted partner for the complex development journey required of biopharmaceutical and medical device companies. PAREXEL provides comprehensive early phase testing services through their own hospital-based clinical units on three continents. This ensures the highest patient safety standards, on-site lab facilities, and quick, in-house access to all of the healthy volunteers and diverse patient populations through their global patient database.
Parexel can even perform Phase I trials across multiple locations at once, thanks to their harmonised Standardised Operating Procedures and integrated, Software-as-a-Service (SaaS)-based technologies that expedite vital decision-making in real time, wherever needed, worldwide. All to get faster results and more accurate, useful data from First-in-Human through Proof-of-Concept, so their clients have the information they need sooner to continue with the next part of their journey.
PAREXEL’s mission is to combine the strength of their expertise, experience and innovation to advance the worldwide success of the biopharmaceutical and medical device industries in preventing and curing disease.
MWI have been recruiting patients for PAREXEL since 2012 for studies ranging from the ‘healthy young’ to the ‘elderly.’ They approached MWI to look at branding their various study groups, balancing easily distinguishable identities with coherent overall branding. From initial brand creation, MWI has developed all creative and media elements based on the requirements of each individual study.
“We have always found MWI to be a highly professional, innovative and friendly company to deal with. They really go the extra mile to tailor a campaign to suit our specific needs. We are proud to have them as a partner.”
Edward Knotwell, Enrolment Services Manager, PAREXEL
61% Web traffic uplift in visits via MWI Facebook campaign
73% Increase of likes and interaction on Facebook
320% Conversion increase on 2nd week of digital campaign
At MWI we have extensive clinical trial and volunteer recruitment experience and proven success spanning over 11 years. Clients include Quintiles, Imperial College London, Heart & Lung Centre and GlaxoSmithKline recruiting for everything from asthma, eczema, COPD, hay fever and diabetes to shingles, anthrax and smoking.
Your project is our project and we take time to understand the objectives of your campaign with careful consideration and first hand experience of both the recruitment and ethic committee processes.
We know exactly who to target, where and when meaning the process can be incredibly cost effective. Post campaign analysis and metrics are standard so we can see what has worked best and why.
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